RECIPE FOR SUCCESS INGREDIENT CARD

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How to Design a Market Focused Menu eGuide

Question:

How to design a profitable menu?

Answer:

Menus are ‘the silent salesperson’ of any restaurant or catering business. The menu not only presents products and services available to the customer but, also presents the mood and character of the whole operation.  

Good menu knowledge is an essential aid in the sales process, it provides an opportunity to discuss and where appropriate to up-sell more expensive or more profitable dishes.  

How to Design a Market Focused Menu eGuide

Ingredients

3 essential ingredients to develop a successful menu.

Menu Planning 

Understand type of customer, location of establishment, price range, type of establishment, physical capacity of your outlet, estimated throughput, staff levels and capabilities, kitchen size and equipment availability and food availability. Master the art of culinary and nutritional balance…colour, ingredients, method of cookery, texture, temperature and nutritional balance.

Menu design

Find out how to write an ‘eye catching menu copy’. Title and descriptions of a menu, menu copy and format, layout, placement of menu items, covers, paper, handwriting versus print, typeface, typeface size.

Menu Pricing

Master the art of easy menu pricing using a menu pricing formula. Menu pricing, financial controls, income, expenses, food cost, beverage cost, labour cost, overheads, food cost percentage and selling prices, calculating gross profit, standard recipe card, food costing balance, direct labour, overheads and profit.

Method

The main factors to consider while menu planning are the selection of food items, the careful development of workable recipe and cost cards, and the painstaking steps taken to establish prices and a target customer market are the groundwork preparation for the contents of the menu. 

Each skill must be combined with an understanding of food preparation, food presentation, food costing, nutrition, as well as an understanding of overall kitchen management systems. The prices on your menu will have a vital influence on your success or failure.

So, what are you waiting for? 

Let us help you use your menu as a marketing tool.

eGuide:

For a low investment, download a copy of How to Design a Market Focused Menu eGuide it is easy to read with lots of examples, case studies, tips, and activities…knowhow you can use in your own business immediately. This eGuide is delivered online, so you can access it from your computer at a time convenient to you.

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How to Design a Market Focused Menu eGuide

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