How to Discover your Market eGuide

You could have the best business idea in the world, but it won’t get off the ground unless word gets out. You cannot survive without a market!

RECIPE FOR SUCCESS INGREDIENT CARD

Business - Marketing - Operations - Ideas


How to Discover Your Market eGuide


Question:

Why it’s important to have a marketing plan?


Answer:

Businesses can survive for sometime with poor record-keeping, insufficient finance or a lack of management skills, but they cannot survive without a market. Marketing impacts on almost all areas of business and having good marketing knowledge and skills could mean the difference between business success or failure.


How to Discover Your Market eGuide


Ingredients


7 essential ingredients to get your food business known.


Market Research 

Basic questions to be addressed to complete an Industry, customer and competitive analysis.


Situation analysis  

Business’s strengths and weaknesses. How to identify and evaluate opportunities and threats in the marketplace.


Marketing goals and objectives 

Goals for your business and how you will achieve them.


Market segmentation and target marketing 

The four main factors to help you identify your target market.


Marketing Mix consists of the 4Ps Product, Price, Place and Promotion 

Different marketing mixes are required for different market segments. Find out what’s right for your food business.


Marketing Budget 

How much you should spend on promotion?


Marketing results  

Monitor your marketing strategy to meet ever changing customer needs. 


Method


A La Carte Training ‘How to Discover Your Market’ eGuide will help you to understand how marketing impacts on almost all areas of business and having good marketing knowledge and skills could mean the difference between business success or failure.


The more effective your marketing activities, the more quickly your business will grow.


So, what are you waiting for? 

Let us help you to get the most out of your marketing dollar!


eGuide:

For a low investment, download a copy of How to Discover Your Market eGuide it is easy to read with lots of examples, case studies, tips, and activities…knowhow you can use in your own business immediately. This eGuide is delivered online, so you can access it from your computer at a time convenient to you.


Don’t wait…your dream starts today:


How to Discover Your Market eGuide

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